THE SAME LABELS USED TO DESCRIBE RITAS AS A BRAND ARE OFTEN USED TO BRING WOMEN DOWN.

WE DECIDED TO OWN THOSE LABELS AND ENCOURAGE WOMEN TO #NEVERAPOLOGIZE FOR WHO THEY ARE.

Client: Anheuser-Busch | ECD: Leslie Shaffer + Nikki Baker | ACD: Zack Carlstrom

CW: Sophie Rosenoer, Brendan Howard | AD: Lauren Wilson, Sam Christian | Director: Lauren Sick