The same labels used to describe RITAS as a brand are often used to bring women down.

We decided to own those labels and encourage women to #NEVERAPOLOGIZE for who they are.


Director’s Cut

New York Times

New York Times

 
NeverApologizeBebe

2.5M + views

 
 
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IMG_5575.jpg
 

Client: Anheuser-Busch

AD: Lauren Wilson, Sam Christian

CW: Sophie Rosenoer

ACD: Zack Carlstrom

ECD: Nikki Baker, Leslie Shaffer

Director: Lauren Sick

DP: Nick Bupp

Production: Greenpoint Pictures

Edit: Joe Walker

Color: Jaime O’Bradovich/Company 3

Choreography: Tia Rivera