Bugaboo was the first popular high-end stroller brand. Bugaboo parents have creative and elegant lifestyles that shouldn’t get lost just because they have kids.
Strategy: Parent boldly with Bugaboo.
Concept: Bugaboo makes you want to be a parent.
Tag: Stroll into parenthood.
Print
Bugaboo print ads appear in high-end architecture, fashion, and design magazines to reach the target of affluent parents.